Oren Kravetz

MORE WORK
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The Leading Hotels of the World / LHW.com traveler site / 2026
   Led 1 junior designer in creating wireframes and prototypes for the relaunch of the traveler site. Helped with roadmapping, prioritization, and project management.

Anthem / Carelon.com / 2025-2026
   Led a team of 3 offshore UX designers in creating journey maps. Led 1 junior designer in nav and landing page design. Built pages in AEM.

Santander / Openbank / 2024-2025
   Led an offshore team of 3 UX/UI designers in India on the Openbank.com redesign, launched October 2024. Santander reported more than $6B in deposits in Openbank's first U.S. year.

American Express / Corporate site / 2024-2025
   Created conceptual and detailed wireframes for the relaunch of the Corporate site.

Santander / Editorial Hub / 2024
   Led 3 junior offshore designers in developing a unified editorial hub for blog and news content.

Santander / Campaign landing pages / 2024
   Led 2 junior offshore designers in designing wireframes for campaign landing pages.

American Express / Business Intel blog / 2023
   Created conceptual designs for the future state of the business blog and, once the concept was sold, detailed wireframes and prototypes. Directed user testing with 22 users.

End Family Fire / End Family Fire Stories / 2023
   Mentored 1 junior designer.

American Express / American Express Business / 2020-2023
   Created wireframes and led 2 junior UX designers and 1 visual designer on card product landing pages, the Corporate site, the Merchant site, and more.

Olive Garden / OliveGarden.com / 2021
   Created wireframes for Olive Garden's new website.

AllianceBernstein / AllianceBernstein.com / 2019-2020
   Created an IA and designed wireframes and prototypes, including a complex nav and an audience-based site switcher.

Cisco / Cisco Business / 2018-2019
   Created an IA and designed wireframes for the redesign of the Business section of Cisco's website.

Baker Hughes / BakerHughes.com / 2018
   Created an IA and designed wireframes for Baker Hughes' new B2B ecommerce website.

Flexport / Flexport.com / 2018
   Created content hierarchies and an IA, and designed wireframes for Flexport's new website.

Altar'd State / AltardState.com / 2018
   Designed wireframes for Altar'd State's new website.

General Motors / Maven / 2018
   Created wireframes for GM's Maven car-sharing app.

U.S. Air Force / HR design system / 2018
   Performed user research on HR tools and created a design system to unify them.

IntegraMed / Felix Patient Portal / 2016-2017
   Owned and designed the patient portal; a junior designer I mentored helped with parts of it.

IntegraMed / Felix / 2015-2017
   Co-designed the clinician portal with a peer UX designer, with help from a junior designer I mentored.

The Wall Street Journal / The Wall Street Journal subscriptions / 2015
   Wrote requirements and designed wireframes for A/B tests of the subscription flow.

NBCUniversal / Radius Fitness Apple Watch app / 2015
   Created concept wireframes for an Apple Watch app months before the watch was publicly released.

Umpqua Bank / Raindrop mobile app / 2014
   Designed mobile app wireframes.

Google / Project Ara support / 2014
   Performed user research on customer support tools for Project Ara.

D. E. Shaw / Asset management dashboard / 2014
   Designed an asset management dashboard for front- and back-of-house.

MSCI / BarraOne / 2013-2014
   Led one designer in the relaunch of the BarraOne risk management tool.

LPL Financial / LPL Financial / 2013
   Created wireframes for LPL Financial.

Sotheby's / Sothebys.com / 2012-2013
   Updated another agency's wireframes, including complex time zone flows and auction listings.

HBO / HBO GO / 2012
   Made conceptual designs for a post-video discovery experience.

Bloomberg / Bloomberg Law / 2010-2012
   Created wireframes for the relaunch of Bloomberg Law as a web app.