Case study 1 · American Express
Value Builder
A sales tool that turned a manual, inconsistent value conversation into a repeatable, compliant one.
About
Experienced Designer and Manager
Hey! I’m Oren (he/him/his)—a product design leader, husband, and father of two exceedingly cute gingers.
I am a UX designer and manager with 15+ years in B2B, B2C, and enterprise products. I lead teams of 1–5 designers and partner with PMs, engineers, and client leadership on healthcare, financial services, and more. My software engineering background lets me work closely with BAs and developers. I help turn your messy workflows into experiences that work for your users.
I’ve led cross-functional teams at agencies like Merkle, Dentsu Creative, and Isobar, working with clients ranging from American Express and Bloomberg to Anthem and the U.S. Air Force. I’ve launched a new product for travel advisors, established design systems for enterprise clients, mentored designers, led user research, and co-facilitated workshops that helped win a $6M+ contract. My approach combines deep user research, strategic thinking, and hands-on design—from wireframes and prototypes to high-fidelity UI.
Outside of work, I play video games with my kids, catch Broadway shows when I can, play D&D, take photos, mix cocktails, and occasionally brew beer. I’m also president of a Fair Lawn community nonprofit, which I incorporated. I manage a board of 5–8 directors and run its monthly services. Before that, I was vice president of a 200-family congregation, where I helped grow membership 188%.
I’m always excited to meet new people and tackle interesting problems. Let’s work together to make the digital world a little bit better—one app at a time!
Clients
Work
Case studies
Case study 2 · IMAX
IMAX.com relaunch
A redesign of IMAX.com that balances immersive, cinematic storytelling with a simplified booking flow.
Case study 3 · The Leading Hotels of the World
Travel Advisor Portal
A new product for travel advisors, launched in 2025 at LHW's annual member-hotelier conference.
More work
- Leading Hotels of the WorldLHW.com traveler site 2026 Led 1 junior designer in creating wireframes and prototypes for the relaunch of the traveler site. Helped with roadmapping, prioritization, and project management.
- AnthemCarelon.com 2025–2026 Led a team of 3 offshore UX designers in creating journey maps. Led 1 junior designer in nav and landing page design. Built pages in AEM.
- SantanderOpenbank 2024–2025 Led an offshore team of 3 UX/UI designers in India on the Openbank.com redesign, launched October 2024. Santander reported more than $6B in deposits in Openbank’s first U.S. year.
Show all work (26 more)Show less
- American ExpressCorporate site 2024–2025 Created conceptual and detailed wireframes for the relaunch of the Corporate site.
- SantanderEditorial Hub 2024 Led 3 junior offshore designers in developing a unified editorial hub for blog and news content.
- SantanderCampaign landing pages 2024 Led 2 junior offshore designers in designing wireframes for campaign landing pages.
- American ExpressBusiness Intel blog 2023 Created conceptual designs for the future state of the business blog and, once the concept was sold, detailed wireframes and prototypes. Directed user testing with 22 users.
- End Family FireEnd Family Fire Stories 2023 Mentored 1 junior designer.
- American ExpressAmerican Express Business 2020–2023 Created wireframes and led 2 junior UX designers and 1 visual designer on card product landing pages, the Corporate site, the Merchant site, and more.
- Olive GardenOliveGarden.com 2021 Created wireframes for Olive Garden’s new website.
- AllianceBernsteinAllianceBernstein.com 2019–2020 Created an IA and designed wireframes and prototypes, including a complex nav and an audience-based site switcher.
- CiscoCisco Business 2018–2019 Created an IA and designed wireframes for the redesign of the Business section of Cisco’s website.
- Baker HughesBakerHughes.com 2018 Created an IA and designed wireframes for Baker Hughes’ new B2B ecommerce website.
- FlexportFlexport.com 2018 Created content hierarchies and an IA, and designed wireframes for Flexport’s new website.
- Altar’d StateAltardState.com 2018 Designed wireframes for Altar’d State’s new website.
- General MotorsMaven 2018 Created wireframes for GM’s Maven car-sharing app.
- U.S. Air ForceHR design system 2018 Performed user research on HR tools and created a design system to unify them.
- IntegraMedFelix Patient Portal 2016–2017 Owned and designed the patient portal; a junior designer I mentored helped with parts of it.
- IntegraMedFelix 2015–2017 Co-designed the clinician portal with a peer UX designer, with help from a junior designer I mentored.
- News CorpThe Wall Street Journal subscriptions 2015 Wrote requirements and designed wireframes for A/B tests of the subscription flow.
- NBCUniversalRadius Fitness Apple Watch app 2015 Created concept wireframes for an Apple Watch app months before the watch was publicly released.
- Umpqua BankRaindrop mobile app 2014 Designed mobile app wireframes.
- GoogleProject Ara support 2014 Performed user research on customer support tools for Project Ara.
- D. E. ShawAsset management dashboard 2014 Designed an asset management dashboard for front- and back-of-house.
- MSCIBarraOne 2013–2014 Led one designer in the relaunch of the BarraOne risk management tool.
- LPL FinancialLPL Financial 2013 Created wireframes for LPL Financial.
- Sotheby’sSothebys.com 2012–2013 Updated another agency’s wireframes, including complex time zone flows and auction listings.
- HBOHBO GO 2012 Made conceptual designs for a post-video discovery experience.
- BloombergBloomberg Law 2010–2012 Created wireframes for the relaunch of Bloomberg Law as a web app.
Résumé
Contact
Get in touch
- Email: email@orenkravetz.com
- LinkedIn: linkedin.com/in/okravetz
- Location: Fair Lawn, NJ