Headshot of Oren Kravetz

Oren Kravetz

Oren is an Associate Design Director with formal training and experience in user research, product design, wireframing, interaction design, design systems, information architecture, usability testing, project management, and prototyping.

Oren's recent projects include creating a new tool for salespeople at American Express to use to prove their products' value to their clients, designing the new OliveGarden.com, and developing landing page templates for various American Express properties around the world. Prior to that, he worked on designing the new AllianceBernstein.com, designing the new BakerHughes.com, and helping Cisco update their Small Business landing pages.

One of the projects about which he is most passionate was a two-year detailed design effort for web-based patient and clinical portals for fertility clinics that have partnered with IntegraMed. He also worked closely with the developers to create a form generator tool for the client to be able to manage the business rules more easily for complex forms.

As an Associate Design Director at Isobar, Oren leads his teams through the design process from user research and product definition through launch and post-launch analysis. He was also instrumental in the design of the Isobar Design Hub, helping project teams more efficiently share work with clients. Between projects, Oren is also an active participant in various business resource groups.

Oren's experience at Isobar includes designing mobile apps, websites, and large-scale web applications for various clients including Bloomberg, Sotheby's, MSCI, D. E. Shaw, NBCUniversal, Google, Umpqua Bank, The Wall Street Journal, IntegraMed, the U.S. Air Force, General Motors, Flexport, Alatar'd State, Baker Hughes, Cisco, Alliance Bernstein, Olive Garden, and American Express.

Oren's other interests include photography, typography, print design, mixology, home-brewing, reading, watching movies, TV, and online shows, playing video games, and experimenting with the latest, cutting-edge technologies.

In 2008, Oren received his B.S. in Software Engineering from Washington University in St. Louis and in 2010, he received his Masters in Human-Computer Interaction from Carnegie Mellon University.

Responsive redesign of business unit

Breaking free of an overly restrictive design system

2019 Team Lead

Responsive website redesign

Balancing MVP vs. Phase 2 releases

2019 Team Lead

Responsive website redesign & rebrand

Establishing the client's trust

2019–2019 Team Lead

Design system & legacy system analysis

Learning valuable insights from contextual inquiries

2018 Senior Designer

Responsive web application design

Leveraging testing to improve designs

2016–2018 Senior Designer


Oren Kravetz's résumé
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