Oren Kravetz

Case studies

More work

• The Leading Hotels of the World
  LHW.com traveler site 2026 Led 1 junior designer in creating wireframes and prototypes for the relaunch of the traveler site. Helped with roadmapping, prioritization, and project management.
• Anthem
  Carelon.com 2025–2026 Led a team of 3 offshore UX designers in creating journey maps. Led 1 junior designer in nav and landing page design. Built pages in AEM.
• Santander
  Openbank 2024–2025 Led an offshore team of 3 UX/UI designers in India on the Openbank.com redesign, launched October 2024. Santander reported more than $6B in deposits in Openbank’s first U.S. year.
• American Express
  Corporate site 2024–2025 Created conceptual and detailed wireframes for the relaunch of the Corporate site.
• Santander
  Editorial Hub 2024 Led 3 junior offshore designers in developing a unified editorial hub for blog and news content.
• Santander
  Campaign landing pages 2024 Led 2 junior offshore designers in designing wireframes for campaign landing pages.
• American Express
  Business Intel blog 2023 Created conceptual designs for the future state of the business blog and, once the concept was sold, detailed wireframes and prototypes. Directed user testing with 22 users.
• End Family Fire
  End Family Fire Stories 2023 Mentored 1 junior designer.
• American Express
  American Express Business 2020–2023 Created wireframes and led 2 junior UX designers and 1 visual designer on card product landing pages, the Corporate site, the Merchant site, and more.
• Olive Garden
  OliveGarden.com 2021 Created wireframes for Olive Garden’s new website.
• AllianceBernstein
  AllianceBernstein.com 2019–2020 Created an IA and designed wireframes and prototypes, including a complex nav and an audience-based site switcher.
• Cisco
  Cisco Business 2018–2019 Created an IA and designed wireframes for the redesign of the Business section of Cisco’s website.
• Baker Hughes
  BakerHughes.com 2018 Created an IA and designed wireframes for Baker Hughes’ new B2B ecommerce website.
• Flexport
  Flexport.com 2018 Created content hierarchies and an IA, and designed wireframes for Flexport’s new website.
• Altar’d State
  AltardState.com 2018 Designed wireframes for Altar’d State’s new website.
• General Motors
  Maven 2018 Created wireframes for GM’s Maven car-sharing app.
• U.S. Air Force
  HR design system 2018 Performed user research on HR tools and created a design system to unify them.
• IntegraMed
  Felix Patient Portal 2016–2017 Owned and designed the patient portal; a junior designer I mentored helped with parts of it.
• IntegraMed
  Felix 2015–2017 Co-designed the clinician portal with a peer UX designer, with help from a junior designer I mentored.
• The Wall Street Journal
  The Wall Street Journal subscriptions 2015 Wrote requirements and designed wireframes for A/B tests of the subscription flow.
• NBCUniversal
  Radius Fitness Apple Watch app 2015 Created concept wireframes for an Apple Watch app months before the watch was publicly released.
• Umpqua Bank
  Raindrop mobile app 2014 Designed mobile app wireframes.
• Google
  Project Ara support 2014 Performed user research on customer support tools for Project Ara.
• D. E. Shaw
  Asset management dashboard 2014 Designed an asset management dashboard for front- and back-of-house.
• MSCI
  BarraOne 2013–2014 Led one designer in the relaunch of the BarraOne risk management tool.
• LPL Financial
  LPL Financial 2013 Created wireframes for LPL Financial.
• Sotheby’s
  Sothebys.com 2012–2013 Updated another agency’s wireframes, including complex time zone flows and auction listings.
• HBO
  HBO GO 2012 Made conceptual designs for a post-video discovery experience.
• Bloomberg
  Bloomberg Law 2010–2012 Created wireframes for the relaunch of Bloomberg Law as a web app.

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