Oren Kravetz

UX designer & manager · he/him/his


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Client Years What I did
The Leading Hotels of the World
LHW.com traveler site
2026 Led 1 junior designer in creating wireframes and prototypes for the relaunch of the traveler site. Helped with roadmapping, prioritization, and project management.
Anthem
Carelon.com
2025–2026 Led a team of 3 offshore UX designers in creating journey maps. Led 1 junior designer in nav and landing page design. Built pages in AEM.
Santander
Openbank
2024–2025 Led an offshore team of 3 UX/UI designers in India on the Openbank.com redesign, launched October 2024. Santander reported more than $6B in deposits in Openbank’s first U.S. year.
American Express
Corporate site
2024–2025 Created conceptual and detailed wireframes for the relaunch of the Corporate site.
Santander
Editorial Hub
2024 Led 3 junior offshore designers in developing a unified editorial hub for blog and news content.
Santander
Campaign landing pages
2024 Led 2 junior offshore designers in designing wireframes for campaign landing pages.
American Express
Business Intel blog
2023 Created conceptual designs for the future state of the business blog and, once the concept was sold, detailed wireframes and prototypes. Directed user testing with 22 users.
End Family Fire
End Family Fire Stories
2023 Mentored 1 junior designer.
American Express
American Express Business
2020–2023 Created wireframes and led 2 junior UX designers and 1 visual designer on card product landing pages, the Corporate site, the Merchant site, and more.
Olive Garden
OliveGarden.com
2021 Created wireframes for Olive Garden’s new website.
AllianceBernstein
AllianceBernstein.com
2019–2020 Created an IA and designed wireframes and prototypes, including a complex nav and an audience-based site switcher.
Cisco
Cisco Business
2018–2019 Created an IA and designed wireframes for the redesign of the Business section of Cisco’s website.
Baker Hughes
BakerHughes.com
2018 Created an IA and designed wireframes for Baker Hughes’ new B2B ecommerce website.
Flexport
Flexport.com
2018 Created content hierarchies and an IA, and designed wireframes for Flexport’s new website.
Altar’d State
AltardState.com
2018 Designed wireframes for Altar’d State’s new website.
General Motors
Maven
2018 Created wireframes for GM’s Maven car-sharing app.
U.S. Air Force
HR design system
2018 Performed user research on HR tools and created a design system to unify them.
IntegraMed
Felix Patient Portal
2016–2017 Owned and designed the patient portal; a junior designer I mentored helped with parts of it.
IntegraMed
Felix
2015–2017 Co-designed the clinician portal with a peer UX designer, with help from a junior designer I mentored.
The Wall Street Journal
The Wall Street Journal subscriptions
2015 Wrote requirements and designed wireframes for A/B tests of the subscription flow.
NBCUniversal
Radius Fitness Apple Watch app
2015 Created concept wireframes for an Apple Watch app months before the watch was publicly released.
Umpqua Bank
Raindrop mobile app
2014 Designed mobile app wireframes.
Google
Project Ara support
2014 Performed user research on customer support tools for Project Ara.
D. E. Shaw
Asset management dashboard
2014 Designed an asset management dashboard for front- and back-of-house.
MSCI
BarraOne
2013–2014 Led one designer in the relaunch of the BarraOne risk management tool.
LPL Financial
LPL Financial
2013 Created wireframes for LPL Financial.
Sotheby’s
Sothebys.com
2012–2013 Updated another agency’s wireframes, including complex time zone flows and auction listings.
HBO
HBO GO
2012 Made conceptual designs for a post-video discovery experience.
Bloomberg
Bloomberg Law
2010–2012 Created wireframes for the relaunch of Bloomberg Law as a web app.
© 2026 Oren Kravetz Netscape Now! 3.0Microsoft Internet Explorer, free